Chronicles of Us - Our journey
The Story of Naturally Canada Marketplace and Sustainable Fashion
Introduction ‘the chronicles’
Founded in 2016, Naturally Canada emerged with a vibrant mission: to connect with Canadian companies that produce garments crafted from natural and organic fibers. Recognizing the urgent need to promote slow fashion, we emphasize building a wardrobe filled with high-quality, comfortable, and stylish pieces that endure a lifetime. This stands in stark contrast to closets filled with synthetic materials destined for landfills after brief use. Naturally, this ethos extended to offering meticulously curated herbal remedies and aromatherapy products for skin and body, all derived from foraged natural herbs and plants—fostering a low-impact lifestyle.
The journey of Naturally Canada began as a simple idea: to harness the power of nature and bring its wonders to people across the country. It was a vision born from a deep appreciation for the diverse landscapes, rich ecosystems, and abundant resources that Canada has to offer. This is the story of how Naturally Canada came to be, a testament to passion, perseverance, and the pursuit of sustainability.
The Rise of Naturally Canada Marketplace
In recent years, the world has witnessed a growing awareness of the environmental impact of consumer choices. Naturally Canada Marketplace emerged as a beacon for those seeking sustainable alternatives, particularly in the realm of fashion. This platform was born out of a passion for sustainability and a desire to make eco-friendly products more accessible to Canadians.
Naturally Canada began as a small initiative, driven by a group of environmentally-conscious entrepreneurs. Their mission was simple yet powerful: to offer a curated selection of products that are not only stylish and high-quality but also kind to our planet. Over time, the marketplace has grown into a thriving community that connects conscious consumers with ethical brands.
The Importance of Sustainable Fashion ‘quality over quantity’
Sustainable fashion is not just a trend—it's a necessity. Traditional fashion production is one of the largest contributors to pollution and waste globally. By choosing sustainable fashion, consumers can significantly reduce their carbon footprint and support ethical labor practices.
Naturally Canada Marketplace understands this and features a diverse range of sustainable fashion brands. These brands prioritize eco-friendly materials such as hemp, organic cotton, bamboo, linen, merino wool, cashmere and recycled blends. Furthermore, they focus on ethical production processes, ensuring fair wages and safe working conditions for workers.
Challenges and Opportunities
Despite its successes, Naturally Canada Marketplace faces challenges typical of the sustainable fashion industry. These include higher production costs and the need for widespread consumer education. However, these challenges also present opportunities for innovation and growth.
By leveraging technology and social media, Naturally Canada Marketplace continues to expand its reach. It collaborates with influencers and thought leaders to spread awareness about the benefits of sustainable fashion. Additionally, it invests in research and development to discover new sustainable materials and production techniques with a specific interest in the production of Hemp fabric.
The Future of Naturally Canada Marketplace ‘regeneration’
Looking ahead, Naturally Canada is poised for continued success. As more consumers prioritize sustainability, the demand for eco-friendly fashion will only increase. The marketplace is committed to staying at the forefront of this movement, constantly evolving to meet the needs of its community.
Embracing Global Perspectives
In the face of contemporary challenges, we recognize the need to expand our reach and aspire to a standard of excellence. This calls for innovation, a spirit of cooperation, and perhaps a reevaluation of our approach to the market. By diversifying and forming partnerships with global brands that share our commitment to environmental responsibility, we aim to provide hope and inspire change, all while leaving a gentler footprint on our planet.
In conclusion, our Marketplace is more than just a platform for buying sustainable fashion; it is a catalyst for change. By supporting ethical brands and promoting mindful consumption, it plays a crucial role in shaping a more sustainable future for the fashion industry and beyond.
A Marketplace of Vision and Innovation
Fashioning a New Outlook - Launch of our in-house line ‘regeneration’
Born and raised in Montreal, Quebec, my journey has seen me don many hats, with one of my greatest joys being the encouragement of a shift towards natural fiber clothing. My passion for textiles evolved over time into a love for fashion—not just any fashion, but styles that allow for personal expression while valuing timeless classics over fleeting trends. My dream is to create a line of clothing characterized by beautiful natural textures and clean, classic lines that are simple, timeless, and uniquely individual.
A Decade of Your Support
We are incredibly grateful for your unwavering support over the past decade and are eager to embark on this new journey with you. Let us continue to leave a gentler footprint together. Stay tuned for the release of our first unique, practical, and all-season separates this Fall 2025. Your love and encouragement mean the world to us.
Our new small batch in-house line ‘regeneration’ is launching in September 2025. For wholesale orders and starting in January 2026, please contact Kimberley@naturallycanada.com
“Imagineering a better future, one garment at a time and created with a purpose”
Kimberley Milette, Founder